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Lidl Cloud: a new player in Europe

Lidl Cloud: a new player in Europe

In a surprising move, Schwarz Group, the German conglomerate that owns the Lidl supermarket chain, has entered the cloud computing sector. This step, which might seem unexpected to many, represents a significant leap for Europe in creating a local alternative to American giants like AWS and Azure and Google. Lidl has developed a cloud platform offering cloud computing services, cybersecurity, and artificial intelligence. Initially created to manage the sensitive data of Lidl and Kaufland stores, this platform has caught the…

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